Size: 1.1 MB
Action Condensed was designed for the screen by Dutch design legend Erik van Blokland, who was looking for typefaces for interface design without an overtly neutral personality. Each of the family’s four weights has three grades on the same width, allowing text to change weight on rollover without disrupting the layout. You can see it in action on Erik's own site, letterror.com
Although Action Condensed was designed with interface design in mind, particularly rollovers, it works as well on a poster as it does in a web browser or on a mobile phone. Its casual personality and quirky shapes give a friendliness that is unusual in a straight-sided condensed sans.
Within each weight of the Action Condensed family are three different grades, all of which, including the italic styles, have been drawn on precisely the same set of character widths. This allows for text to be switched between different grades without any reflowing of text.
The grades within each weight of Action Condensed allows for type to be switched between different grades or styles without changing the width of the text setting. This can be used for rollovers while maintaining typographic hierarchy.
Normally when multiple weights of a family are set within the same block of text, any changes require designers to dig in and switch each style individually. But because of the way that grades in Action Condensed are mapped, designers can set separate styles in the same block of text—like Light & Medium as shown here—and quickly toggle different grades via the type palette.
Not Just for Interfaces
Although Action Condensed was designed with the screen in mind, it works as well on a poster, a film title, or in an editorial layout as it does in a web browser or on a mobile phone. Its casual personality and quirky shapes give a friendliness that is unusual in a straight-sided condensed sans, and the grades can be used for interesting layered effects.