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The Complete Book of Chalk Lettering
by Valerie McKeehan
Workman Publishing Company | September 2015 | ISBN-10: 0761186115 | PDF | 176 pages | 45 mb
https://www.amazon.com/Compl...tering-Develop/dp/0761186115
Ubiquitous at boutiques and cafés, on Etsy and Pinterest, in stationery and home decor, the art of chalk lettering is hotter than ever. Valerie McKeehan, an Etsy standout whose work has been featured in magazines and websites from Good Housekeeping to RealSimple.com, teaches us everything we need to know to create gorgeous hand-drawn chalk designs. The book is also a practice space, with three foldout “chalkboards”—the inside cover and foldout back cover are lined with blackboard paper.
In over 60 lessons, learn the ABCs of lettering (literally) and basic styles: serif, sans serif, and script. Next, how to lay out a design, combine various styles into one cohesive piece, add shadows and dimension. Master more advanced letter styles, from faceted to ribbon to “vintage circus.” Use banners, borders, flourishes. And finally, 12 projects to show off your newfound skills: including a Winter Wonderland Snow Globe; a smartphone-themed birthday card to text friends and family; a one-of-a-kind party invitation to create, photograph, and mail; and a bake sale sign guaranteed to put everyone who sees it in the mood for a cupcake!
CONTENTS
I. THE BASICS . 2
Chapter 1: The ABCs of Chalk Lettering 3
Chapter 2: The Elements of Chalk Design 17
II. TAKING YOUR DESIGNS TO THE NEXT LEVEL 28
Chapter 3: Shadows and Dimension . 29
Chapter 4: Lettering Styles to Explore 39
Chapter 5: Banners, Borders, and Frames 61
Chapter 6: Flourishes and Embellishments . 81
Chapter 7: Lettering in a Shape 93
Chapter 8: Chalk Illustrations . 103
III. PUTTING IT ALL TOGETHER . 120
Chapter 9: Test Your Skills 121
Chapter 10: Share Your Skills 131
Chapter 11: Celebrate Your Skills! . 153
Acknowledgments . 170
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